Technology is constantly changing and the Internet is certainly no exception.  Online Marketers have quickly realized that web video can and will help a business if utilized correctly.  Anyone who underestimates the power of a web video need only direct his or her attention to the YouTube world.  The YouTube site was visited over 90 million times in March 2009 making it the top video sharing site on the web.  Everyone knows that the key to successful competition on the web is your ability to be seen and therefore visited again and again.  Lets examine how a web video can help your business and make you money.

Many experts now believe that if you utilize web videos on your website that you can help your business in a number of ways.  First of all you can increase that beloved traffic that everyone is gunning for.  Second you can drive interactivity and page views.  Last but certainly not least you can boost sales.  I have got your attention now but I still have to explain how this is done.

Lets take boosting traffic for starters.  There are basically three ways to do this.  One is through site placement, another through viral propagation and finally through search engine syndication.  You want to add your video to your home page.  Keep it simple, instructional and short.  Fifty percent of your traffic will click on a home page video.  Place them in your galleries to promote more interaction.  Ensure that videos here can lead customers to specific products for purchase.  Use them with call to action.  Place them next to your product as a means to increase purchase potential.

Everyone knows about the search engines.  Getting your brand out there and receiving views will enhance your search engine rankings.  In turn the link that accompanies your video will lead potential customers back to your website.

For heavens sake don’t forget viral propagation.  By viral reposting of your video you gain the opportunity to get your video and your brand out there and results in clicks back to your site that you never would have imagined.  In many cases 50 percent of a websites videos are seen through viral propagation.  This is a very powerful advantage for your brand.  Just remember this you don’t have to spend a million dollars on a web video.  You are not making a short documentary for an academy award nomination.  Keep it short and get your message out and reap your rewards.

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Filed under: Web Video