Technology is constantly changing and the Internet is certainly no exception. Online Marketers have quickly realized that web video can and will help a business if utilized correctly. Anyone who underestimates the power of a web video need only direct his or her attention to the YouTube world. The YouTube site was visited over 90 million times in March 2009 making it the top video sharing site on the web. Everyone knows that the key to successful competition on the web is your ability to be seen and therefore visited again and again. Lets examine how a web video can help your business and make you money.
Many experts now believe that if you utilize web videos on your website that you can help your business in a number of ways. First of all you can increase that beloved traffic that everyone is gunning for. Second you can drive interactivity and page views. Last but certainly not least you can boost sales. I have got your attention now but I still have to explain how this is done.
Lets take boosting traffic for starters. There are basically three ways to do this. One is through site placement, another through viral propagation and finally through search engine syndication. You want to add your video to your home page. Keep it simple, instructional and short. Fifty percent of your traffic will click on a home page video. Place them in your galleries to promote more interaction. Ensure that videos here can lead customers to specific products for purchase. Use them with call to action. Place them next to your product as a means to increase purchase potential.
Everyone knows about the search engines. Getting your brand out there and receiving views will enhance your search engine rankings. In turn the link that accompanies your video will lead potential customers back to your website.
For heavens sake don’t forget viral propagation. By viral reposting of your video you gain the opportunity to get your video and your brand out there and results in clicks back to your site that you never would have imagined. In many cases 50 percent of a websites videos are seen through viral propagation. This is a very powerful advantage for your brand. Just remember this you don’t have to spend a million dollars on a web video. You are not making a short documentary for an academy award nomination. Keep it short and get your message out and reap your rewards.
The video revolution is taking the Internet by storm. Internet users continue to be attracted to the video process. It has been proven that they love to watch videos on many different subjects but in addition they love to create them as well. Video sharing sites like Google and YouTube have created outlets for users to put themselves or their message on video to share with the Internet community. Those seeking to create a video for the first time often wonder if it is possible to make a video for these sites without an expesnive camcorder. The answer is absolutely.
Although the camcorder is by far the most popular tool for recording videos because it delivers the highest quality, there are other options at your disposal. If you have access to a phone with video recording capabilities than you can make a video. Like a camcorder the cell phone allows you to make videos almost anywhere as long as you have proper lighting. If quality is not the main concern than a cellular phone can make a very short suitable video. As long as you have the means to transfer the video from your phone to the computer than you shouldn’t have any problems. It really depends on what your goal for the video is. If you just want to make a video with you and your friends dancing a cell phone will suffice. If you are making a video for business you may want to consider another option. Choose a professional Video company like Web Video Professional in St. Petersburg, Florida, for a more polished look.
The other option besides camcorder and cell phone is the webcam. There are some limitations with this method. For one you are restricted to making your video in front of your computer. Although there are some excellent webcams on the market the quality is still not comparable to a good digital camcorder. You can upload these videos to sharing sites like YouTube very quickly as long as you have saved them in compatible formats. Just go to YouTube and select the Quick Capture button and you are on your way.
Making videos with your webcam and cell phone are plausible alternatives but if you have access to a digital camcorder that is still the best way (short of hiring a pro) to go. If you are going to upload a video for all to see regardless of its purpose you might as well do it right. However if you lack the skills to create a full motion video, there are still other options. Photo slide shows, using the Ken Burns method, which make excellent videos.
Use photographs, from your business, or even inexpensive photos from clipart Sites; add a bit of royalty free music and narrate your message. This technique has enabled us to create successful videos without ever meeting the subject or personally visiting a business that may be on the other side of the country. We’re located in Tampa Bay Florida, while many of our video clients are spread out as far as Ohio and California. The video above exemplifies what I mean.
Is It Better To Upload A Video To A Sharing Site Or Put It On My Own Site?
The web video craze is going strong and will only pick up momentum in the future. YouTube is a prime example of how popular video sharing on the Internet has become. Users are attracted to videos. They like to watch them and they like to make them. Like anything new it is fascinating and this makes it very appealing to the common user. This has led many online businesses to consider adding videos of their own. When this happens the question immediately arises as to whether the videos would be more beneficial on a sharing site or on their own website.
If you own a business online and are considering a video to boost your traffic than everything revolves around SEO or search engine optimization. You have one goal in mind and that is to bring traffic to your door. In this sense web videos can be helpful both on a sharing site and on your homepage. However when you look at the complete picture your videos have the opportunity to be viewed by millions of people on these sharing sites. The more places you upload videos and the more they are viewed the better it is for your search rankings.
There is no substitute for the capability to get your brand in front of as many potential customers as you can in a short period of time. There are videos on YouTube that have had literally millions of views. Of course your message has got to be search engine optimized and it needs to solve a need for the viewer. The secret is too get your videos out there on at least 3 top ranked video sites and then have the links from those drive traffic to your website. This is a very important first step. Once you get the viewers to your website you can use videos to turn them into customers.
You place another video on your homepage. It is meant to catch their attention and direct them further down the line say to your product or service gallery. Here you place another video next to your product. From here they are directed to the point of purchase or sale. You want to keep the videos simple but direct. Offer a solution to the customers needs every step of the way. Let them know what you can do for them.
Videos may be more beneficial to you on sharing sites in terms of getting traffic, but your bottom line is to turn that traffic into sales and in reality they can work together in the overall scheme of things.
If your business is located in the Tampa/St. Pete area, we can create effective Web videos to boost your business conveniently, pesonally and inexpensively.
If you live outside of the area, there are still ways we can create that Web video for you without our ever meeting. Visit our main Site: Web Video Professional, then give us a call at (727) 520-8655.