Technology is constantly changing and the Internet is certainly no exception. Online Marketers have quickly realized that web video can and will help a business if utilized correctly. Anyone who underestimates the power of a web video need only direct his or her attention to the YouTube world. The YouTube site was visited over 90 million times in March 2009 making it the top video sharing site on the web. Everyone knows that the key to successful competition on the web is your ability to be seen and therefore visited again and again. Lets examine how a web video can help your business and make you money.
Many experts now believe that if you utilize web videos on your website that you can help your business in a number of ways. First of all you can increase that beloved traffic that everyone is gunning for. Second you can drive interactivity and page views. Last but certainly not least you can boost sales. I have got your attention now but I still have to explain how this is done.
Lets take boosting traffic for starters. There are basically three ways to do this. One is through site placement, another through viral propagation and finally through search engine syndication. You want to add your video to your home page. Keep it simple, instructional and short. Fifty percent of your traffic will click on a home page video. Place them in your galleries to promote more interaction. Ensure that videos here can lead customers to specific products for purchase. Use them with call to action. Place them next to your product as a means to increase purchase potential.
Everyone knows about the search engines. Getting your brand out there and receiving views will enhance your search engine rankings. In turn the link that accompanies your video will lead potential customers back to your website.
For heavens sake don’t forget viral propagation. By viral reposting of your video you gain the opportunity to get your video and your brand out there and results in clicks back to your site that you never would have imagined. In many cases 50 percent of a websites videos are seen through viral propagation. This is a very powerful advantage for your brand. Just remember this you don’t have to spend a million dollars on a web video. You are not making a short documentary for an academy award nomination. Keep it short and get your message out and reap your rewards.
The video revolution is taking the Internet by storm. Internet users continue to be attracted to the video process. It has been proven that they love to watch videos on many different subjects but in addition they love to create them as well. Video sharing sites like Google and YouTube have created outlets for users to put themselves or their message on video to share with the Internet community. Those seeking to create a video for the first time often wonder if it is possible to make a video for these sites without an expesnive camcorder. The answer is absolutely.
Although the camcorder is by far the most popular tool for recording videos because it delivers the highest quality, there are other options at your disposal. If you have access to a phone with video recording capabilities than you can make a video. Like a camcorder the cell phone allows you to make videos almost anywhere as long as you have proper lighting. If quality is not the main concern than a cellular phone can make a very short suitable video. As long as you have the means to transfer the video from your phone to the computer than you shouldn’t have any problems. It really depends on what your goal for the video is. If you just want to make a video with you and your friends dancing a cell phone will suffice. If you are making a video for business you may want to consider another option. Choose a professional Video company like Web Video Professional in St. Petersburg, Florida, for a more polished look.
The other option besides camcorder and cell phone is the webcam. There are some limitations with this method. For one you are restricted to making your video in front of your computer. Although there are some excellent webcams on the market the quality is still not comparable to a good digital camcorder. You can upload these videos to sharing sites like YouTube very quickly as long as you have saved them in compatible formats. Just go to YouTube and select the Quick Capture button and you are on your way.
Making videos with your webcam and cell phone are plausible alternatives but if you have access to a digital camcorder that is still the best way (short of hiring a pro) to go. If you are going to upload a video for all to see regardless of its purpose you might as well do it right. However if you lack the skills to create a full motion video, there are still other options. Photo slide shows, using the Ken Burns method, which make excellent videos.
Use photographs, from your business, or even inexpensive photos from clipart Sites; add a bit of royalty free music and narrate your message. This technique has enabled us to create successful videos without ever meeting the subject or personally visiting a business that may be on the other side of the country. We’re located in Tampa Bay Florida, while many of our video clients are spread out as far as Ohio and California. The video above exemplifies what I mean.
Is It Better To Upload A Video To A Sharing Site Or Put It On My Own Site?
The web video craze is going strong and will only pick up momentum in the future. YouTube is a prime example of how popular video sharing on the Internet has become. Users are attracted to videos. They like to watch them and they like to make them. Like anything new it is fascinating and this makes it very appealing to the common user. This has led many online businesses to consider adding videos of their own. When this happens the question immediately arises as to whether the videos would be more beneficial on a sharing site or on their own website.
If you own a business online and are considering a video to boost your traffic than everything revolves around SEO or search engine optimization. You have one goal in mind and that is to bring traffic to your door. In this sense web videos can be helpful both on a sharing site and on your homepage. However when you look at the complete picture your videos have the opportunity to be viewed by millions of people on these sharing sites. The more places you upload videos and the more they are viewed the better it is for your search rankings.
There is no substitute for the capability to get your brand in front of as many potential customers as you can in a short period of time. There are videos on YouTube that have had literally millions of views. Of course your message has got to be search engine optimized and it needs to solve a need for the viewer. The secret is too get your videos out there on at least 3 top ranked video sites and then have the links from those drive traffic to your website. This is a very important first step. Once you get the viewers to your website you can use videos to turn them into customers.
You place another video on your homepage. It is meant to catch their attention and direct them further down the line say to your product or service gallery. Here you place another video next to your product. From here they are directed to the point of purchase or sale. You want to keep the videos simple but direct. Offer a solution to the customers needs every step of the way. Let them know what you can do for them.
Videos may be more beneficial to you on sharing sites in terms of getting traffic, but your bottom line is to turn that traffic into sales and in reality they can work together in the overall scheme of things.
If your business is located in the Tampa/St. Pete area, we can create effective Web videos to boost your business conveniently, pesonally and inexpensively.
If you live outside of the area, there are still ways we can create that Web video for you without our ever meeting. Visit our main Site: Web Video Professional, then give us a call at (727) 520-8655.
The YouTube revolution has set the Internet on fire. In March of 2009 the top video sharing site received over 90 million visitors. This is made the site a marketers dream. Marketers have grown to realize that perhaps users believe what they see as much as what they read. The power of the visual media cannot be denied. The benefits are there to be taken. If you follow the proper techniques and implement the correct elements you can not only dominate your niche on YouTube but drive traffic to your website that can result in a very successful endeavor.
By sharing your videos on the top ranked video sharing site on the Internet you are getting your brand and link in front of millions of videos. If you want to dominate your niche you have to make many friends and share your video again and again. Not only that the videos have to be appealing. You need to research the market you want to reach and create a video that solves their problems. You have to show those in your market what you can do for them that will satisfy their needs better than anyone else. You want to avoid creating and promoting your video as a marketing tool. Use your video to offer valuable content that will offer the viewer something they did not know or perhaps do not have but desire.
If you want to dominate your market on YouTube you have to ensure that your descriptions and tags are search engine optimized. Selecting the right keywords is imperative. In addition you want to make sure your title and thumbnail are exciting. It is all about building clicks. To get the edge on your YouTube niche competitor you can go to site like Twitter and Facebook and place links to your videos there. Both of these sites have proven to be very successful and popular. Visiting all the social bookmarking sites won’t hurt either. The New York Times reported that around 66% of the videos viewed in the United States occur on YouTube. Your video could one of them. If you follow these techniques and work diligently towards getting your videos viewed on YouTube you will increase yours chances of dominating your topic.
With the video revolution in full swing a question that is often asked is “Can I benefit from uploading Videos to sharing sites like YouTube”? The answer is most definitely “Yes You Can”. The benefit that you receive when you upload your videos to sharing sites like YouTube, Google, and Vimeo is that you place your brand in front of millions of viewers and potential customers. I don’t need to tell you how important a brand is. If you have ever passed a McDonalds Restaurant with a child than you already know. The first step in developing a more successful website is the ability to drive traffic. By driving more users to your site you increase your search engine rankings and improve your opportunity to increase sales.
If the first step is getting your brand out there than the second step is to use that recognition to drive users back to your site. Placing your videos on numerous sharing sites and delivering a crisp clear message to the viewer on what you can do for them with a link to your homepage is an opportunity destined to lead to beneficial circumstances. The key here is to make sure that you choose the top ranking video sharing sites and upload a video with search engine optimized description and tags for success. Your video should be short and to the point and present the indication that you can solve the viewers problem or satisfy their need. Although it does not have to be of academy award winning form it should be professional and reflect your dedication to quality.
So we know that by placing your videos on various top ranking video sharing sites with properly optimized descriptions and tags, that you can get your brand in front of millions of viewers and drive those viewers back to your website homepage. Online businesses live or die by their ability to drive traffic back to their sites through search engine techniques such as this. Placing your videos on video sharing sites can get the traffic to your site but then you have to keep them there. Having videos on your homepage and in your product gallery will only enhance your opportunity for success that will offer many benefits in return.
Web videos are the new wave of excitement on the Internet. Anyone who doubts the power of web video need only explore the success of YouTube. In March 2009 YouTube had over 90 million visitors. This makes them one of the top visited sites on the Internet. That’s not too shabby. It has become increasingly obvious that people love to create web videos and they enjoy viewing them as well. Therefore why not benefit your website by utilizing this form of communication to your advantage by turning it into a prime marketing tool.
Web videos can benefit your site in three ways. First it can boost the traffic to your website. Second it can help you hold their attention once you get them there. Used correctly they can lead to successful sales conversions. The power of the written word has been well appreciated for hundreds of years but the potential power of web videos should not be ignored as well. The competition for traffic on the web is universally realized. The pace is fast and furious. Customers tend to click from site to site and will continue to do so unless something catches their eye. That something can be a web video.
Through the use of viral propagation you can use your videos to get your brand in front of the eyes of millions of potential visitors. You want to place your video around the Internet for as many to see as possible. There are many excellent sites that can do this for you. We have already mentioned YouTube. You can deliver your website message clearly and precisely on a web video. Many customers do not wish to take the time to read an entire article. They are attracted to short web videos that offer immediate solutions to their problems. This provides your marketing opportunity.
By displaying your brand throughout the Internet in the form of video you lay the foundation for boosting traffic back to your website. If anyone doubts the vitality of distributing your brand take a child past a McDonalds restaurant. Brand recognition is essential and very beneficial. Once you get the customer to your website you can use web videos to hook them and reel them in. Studies have shown that over 50 percent of users will click on a web video on a home page. That is where you want to start.
Use the video to draw them deeper into your web domain. Place videos in your product or service gallery next to the areas you want to market. Make sure that the customer has a clear path to finding what you have to offer and means of purchasing it. Use the web video to solve their problem or answer their question quickly. Long videos are like extended articles; they tend to hold a short attention span. Web videos can benefit your website if you give them the opportunity to do so.