Webcasting takes hold; Fortune 500 company Rohm & Haas is taking interactive Web communication and training to new heights
Author: Communications News
In 2004, Alan Friedlander, the manager of Rohm and Haas' multimedia services group, began exploring new options for developing and expanding the scope of the company's media resources. "Traditionally, we would travel to a location with all of our camera gear, then we'd bring back the raw videotapes, edit the footage, etc., and the end product was always very good," he says. "The pain point was the distribution and utilization of that quality end product. We could send VHS tapes or DVDs to people all over the world, but we were never really sure whether they watched them or not."
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