How I Use Web Video to Create Instant Likeability, Trustability, and Fast Sign-ups

My home business was struggling. People told me I was really good on the phone, but I felt like I just didn't 'connect' deep enough with my prospects. Sure, I had a picture on my website, but it felt generic. Then, I had an idea.

After finishing a phone call with a prospect, I sent him a 30-second video email. I put on a collared shirt (so I looked a little professional), and hit record. I smiled into the webcam and said, 'Hey Brent! This is Mark Hoverson, here in my home office in Kansas. It was great talking to you a few minutes ago. I know you were really interested in how we make those $1000 commissions over and over, so I wanted to show you the most popular vacation voucher in our package. (Then, I pulled out a beautiful, thick, glossy brochure with a gorgeous couple gazing into the ocean). I put the voucher in front of the webcam and said, 'This is called the 'Dream Vacation', it allows our members to stay almost anywhere in the world (as I am flipping through the brochure with tantalizing pictures of Hawaii, Australia, Switzerland, etc) for only $300 per week. Once your clients see they have access to this vacation (then I snapped my fingers), they will buy the package and you will make at least $1000 profit. Okay Brent, I'll talk to you soon.'

What was the result? Brent called me back shortly, 'Wow Mark, thanks for that video.' He bought. I made a $1000. I began to do this over and over. I began to make sale after sale. One lady, after buying, told me, 'Once I saw a video of you in your home, with your kid on your lap, I just knew you couldn't scam me.'

If a picture is worth a thousand words, then video is worth a million words. Below are tips for how to create simple, proven video that will cause a rush for your product.

#1- Get a good webcam. I walked into Best Buy, I said, 'Get me your best webcam.' It cost about $135 dollars. Don't use a cheap webcam. You will be pegged as an amateur, and you don't want an amateur's paycheck.

#2- Background. Background. Background. I have heard people recommend you do your video with a simple white wall behind you. NO! It looks like a prison video. I have a fancy, brick fireplace as my background. It evokes prosperity and durability to my viewers. Would Oprah's producers be impressed with your 'staging'? If not, redo your background until it looks cool.

#3- Smile. Don't be too serious. If you remind people of their favorite cousin, uncle, or friend, they will buy from you with great joy. Here's a clue: their best friend smiles and laughs a lot at them. Go and do likewise.

#4- Show the product. Even if it is just vitamins, show them the package of vitamins. Or if you are selling a club membership, flash them the membership card. It will make the product more real to them.

#5- If you have kids, USE THEM! Geico uses that cute little geko to sell insurance, I use my cute kids. Period. Sit them on your lap. Have them say 'Hello.' It will leave lasting impressions.

In closing, I was just called by a Millionaire in our company. He said, 'Hey, I was just on your site. I like it. You know what I would do if I were you? I would use less text and just stick with the videos.' So, I cut out what I thought was great ad copy and just used video. The Results? More and more sales. Faster and Faster. Try it and you will see.