Duane Reade banking on kiosks to create a video rental destination
Author: Drug Store News
Drug store chains never have been a big destination for video, with most chains carrying only a handful of the big blockbusters, the most popular seasonal titles and maybe a small collection of bargain-priced DVDs. But New York's Duane Reade chain recently added a rental format in its Manhattan stores that may become a permanent fixture throughout the chain.
Last December, Duane Reade teamed up with New York-based Moviebank USA to test DVD rental kiosks in 24 stores in the heart of New York City. And the experiment appears to be working out as Duane Reade prepares to install kiosks in more stores.
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