Do’s and don’ts of Web video
Author: Publish
Video on the Web can be compelling or annoying, depending on how it’s handled. Here are some tips to help ensure your Web video clips don’t hinder the business goals of your site.
1. Always offer a choice. When possible, give visitors a chance to click a link and make a conscious decision to view the video. Video that’s streamed automatically when visitors land on the page can be jarringandresult in site avoidance – not the best outcome. This is especially true when the video includes loud audio streams. Anyone who works in a small office with thin cubicle partitions knows how disruptive such streams can be.
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